LIVE & LEAD BY EXAMPLE, BLUEBLOOD STYLE.

Streetwear for those with the courage to express who they are, what they stand for & who show tenacity when chasing their dreams to succeed against all odds.

WHO WE ARE.


Blueblood Collection is a private limited company registered in the United Kingdom. Our fashion label was founded on the streets of London and like you we have battled hardship, self-doubt and tough choices whilst establishing ourselves as the UK's fastest growing authentic urban clothing label. Our success is based on the core values that the Blueblood brand represents today.

Together with the support of talented street artists & top fashion designers we aim to promote our purpose of breaking down social stigmas, igniting motivation, to hype equality, and empower a new fashion lifestyle culture embracing self-improvement.

We are dedicated to supporting our growing community through quality apparel, mentoring success and creating collaborations focused on high impact positive changes!  

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Our story
Our mission

WHAT WE STAND FOR.

Our brand promotes diversity, self-development and success no matter your color, race, or the circumstances that you were born into. 

BLUEBLOOD MEANING

Traditionally the term "Blueblood" has been used in society since 1811 to describe Royals, Aristocrats & Noble Families that are wealthy and powerful.

We say out with the old money, and in with a new diverse generation of game-changers who are working tirelessly towards their goals. 

In today's modern world a true Blueblood is an individual chasing a dream, fighting for success courageously against all odds.

The time for you to become a true Blueblood is now!

Our mission

CHANGE YOUR LIFE / STYLE TODAY WITH BLUEBLOOD COLLECTION!

OUR LOGO & SYMBOL's

The Blueblood CHASE symbol was created by our genius design team inspired by the Japanese character meaning 'to chase' which we use to demonstrate the perseverance of dreams and success.

CHASE SYMBOL 

Our Blueblood wordmark combines our chase symbol with a hand crafted graffiti tag that we use to represent the powerful true Blueblood spirit on selected garments throughout our collections.

WORDMARK

Our modern Free & Fearless logo defines the Blueblood attitude of true grit, courage and self-belief. The ingredients vital to becoming your best self despite the opinions of others.

FREE & FEARLESS

OUR PROMISE.

SUSTAINABLE

FASHION

PROMOTING+

MENTAL HEALTH

EMPOWERING

SUCCESS

DIVERSITY

FOCUSED

OUR SUPPORTERS.

"This Disruptive & Unapologetic Clothing Brand is Turning the 'Blueblood' Concept on its Head!"

GQ magazine