Everyday British Gear
Built for the graft — heavyweight, honest, worn with honor.
UK fulfilment • quality AppAREL • No fuss.
UK Heritage in the Fabric. Strength in the Fit.
Built To Last
Quality Cotton That Lasts Wash After Wash.
No-Nonsense Fit
Straight Cut, Made For Real Work and Weekends.
British Spirit
Designed For The Men Who Keep Britain Moving.
HARDWORKING GEAR, JUST LIKE YOU.
New and classic styles are here and ready to graft.
DROP 001 • THE WHITE CLIFFS CAPSULE.
Blueblood was born from the same graft that built this country — tradesmen, servicemen, family men. We make solid kit for real life: heavy cotton, clean lines, honest pricing. Gear that earns respect the same way you do — by showing up, putting in, and standing tall.
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Black Friday DealWinter Camo Bomber Jacket
Vendor:DROP 001 • THE WHITE CLIFFS CAPSULERegular price £89.99Regular price£129.99Sale price £89.99Black Friday Deal -
Black Friday DealKnit Cuffed Beanie
Vendor:DROP 001 • THE WHITE CLIFFS CAPSULERegular price £20.99Regular price£26.00Sale price £20.99Black Friday Deal -
Black Friday DealBuilt Different Zip Hoodie
Vendor:DROP 001 • THE WHITE CLIFFS CAPSULERegular price £59.99Regular price£74.99Sale price £59.99Black Friday Deal -
Black Friday DealCode of Men Sweatshirt
Vendor:DROP 001 • THE WHITE CLIFFS CAPSULERegular price £44.99Regular price£65.00Sale price £44.99Black Friday Deal -
Black Friday DealComfort Graft Top
Vendor:DROP 001 • THE WHITE CLIFFS CAPSULERegular price £35.99Regular price£45.00Sale price £35.99Black Friday Deal -
Black Friday DealStorm Breaker — All-Weather Tactical Jacket
Vendor:DROP 001 • THE WHITE CLIFFS CAPSULERegular price £38.00Regular price£99.99Sale price £38.00Black Friday Deal -
Black Friday DealCamo Lion Cap
Vendor:DROP 001 • THE WHITE CLIFFS CAPSULERegular price £25.00Regular price£29.99Sale price £25.00Black Friday Deal -
Black Friday DealWeekend Warrior Hoodie
Vendor:DROP 001 • THE WHITE CLIFFS CAPSULERegular price £54.99Regular price£69.99Sale price £54.99Black Friday Deal -
Black Friday DealHeavyweight Work Tee
Vendor:DROP 001 • THE WHITE CLIFFS CAPSULERegular price £26.99Regular price£35.00Sale price £26.99Black Friday Deal
WORN BY MEN WHO MAKE IT HAPPEN
DESIGNED FOR WORK, REST & PLAY
WHAT THE LADS SAY!
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Mark T. — Builder, York
SEE THE GEAR HE WEARSFinally a brand that actually fits right. Heavy gear that takes a beating and still looks decent down the pub.
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Danny R. — Boxer, London
SHOP HIS LOOKHeart felt gear, not flash. Represents what I stand for, a British brand we should all support.
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Lee P. — Mechanic, Essex
BAG THE SAME SWEATERQuality gear, proper fit. Feels like someone finally built clothes for lads who actually graft here in the UK.
No filters. No politics. Just pride.
Blueblood makes solid apparel for real life. Heavy cotton, clean lines, fair price. Born from the same graft that built this country, just like your grandad.
LATEST NEWS & BANTER
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Mental Toughness Doesn’t Mean You Don’t Feel It...
There’s a strange belief today that mentally strong men don’t feel anything. That they don’t struggle. Don’t get stressed. Don’t fear failure. Don’t carry doubt. Don’t get overwhelmed. That is complete nonsense. Real strength...
Mental Toughness Doesn’t Mean You Don’t Feel It...
There’s a strange belief today that mentally strong men don’t feel anything. That they don’t struggle. Don’t get stressed. Don’t fear failure. Don’t carry doubt. Don’t get overwhelmed. That is complete nonsense. Real strength...
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Things Only British Working Men Understand (But...
There are certain things only British men who graft understand. And every time you TRY to explain them to someone who’s never actually worked a hard day in their life…...
Things Only British Working Men Understand (But...
There are certain things only British men who graft understand. And every time you TRY to explain them to someone who’s never actually worked a hard day in their life…...
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The Disappearing Graft: Where Did The Working-C...
They used to say a man was measured by what he built, not what he said. By what he finished — not what he started and how he responded when things...
The Disappearing Graft: Where Did The Working-C...
They used to say a man was measured by what he built, not what he said. By what he finished — not what he started and how he responded when things...








