Our Story

Blueblood was born from the same graft that built this country — tradesmen, servicemen, family men.

Men who get up early, get their hands dirty, and take pride in a job done properly. The ones who don’t need to shout to be heard. The ones who know that strength speaks for itself.

Our roots run deep. Back in 1948, in the East End of London, we started crafting durable workwear for dockers, builders, and boxers who needed gear that could take a beating and still look sharp. Fabric was rationed, times were tough, but pride was non-negotiable. Every stitch carried that quiet standard: if it’s good enough for your grandad, it’s good enough for you.

Today we carry the same code forward. Heavy cotton. Clean lines. Honest pricing. No gimmicks, no throwaway trends — just solid kit built to last and made to be worn hard.

Blueblood isn’t about politics or posturing. It’s about heritage, brotherhood, and the simple respect of doing things right. The smell of oil and sawdust, the sound of a Saturday crowd, the feel of a well-worn hoodie after a long shift. That’s the world we come from — and the one we’ll always represent.

Worn with pride. Built for the graft.

That’s Blueblood.